

Style Archetypes
How Beebe’s Personas Shape Personal Style Presented by Imogen Lamport This particular program will start at a later time than usual, as Imogen will be presenting to us live from Melbourne, Australia! Please see the start time (in various time zones) at the bottom.
Date & Time
Nov 08, 2025, 2:00 PM – 5:30 PM PST
Online Event
About the event
Program Overview
What does your wardrobe reveal about your type?
How does your type influence what you choose to wear each day?
Join internationally certified image professional Imogen Lamport AICI CIP for a dynamic, psychologically rich exploration of how clothing reflects cognitive function and personality archetypes. Imogen is a co-creator alongside type experts Jane Kise and Jill Chivers, who researched and developed the 16 Style Types.
Based on research that integrates John Beebe’s eight-function model with the 16 personality types, this workshop goes far beyond “fashion” to examine how style choices express the Hero, hide the Anima, and sabotage through the Trickster and Demon. You’ll learn how each cognitive function, when seated in Beebe’s archetypal positions, can influence self-presentation, confidence, and even self-worth.
For many, style has been dismissed as trivial with other more intellectual pursuits considered more valuable and important. But research in enclothed cognition tells a different story: what we wear can influence how we think, feel, and are perceived. This session bridges personality theory with embodied experience, giving you tools to understand how inner dynamics manifest outwardly, and how to support clients or students in reclaiming a sense of authentic self through what they wear.
Whether you’re a type practitioner, coach, therapist, or educator, you’ll leave with new language, deeper insights, and practical ways to help others navigate identity shifts, life transitions, and the psychological impact of clothing, with compassion, type knowledge, and nuance.
Come curious. Leave transformed, not just in how you see clothes, but how you see personality in motion.

Program Takeaways
1. Deepen your understanding of personality by exploring how Beebe’s archetypal personas are visually and behaviourally expressed through personal style. Participants will discover how cognitive functions manifest not only in thought and communication but also in clothing choices, revealing unconscious patterns, defences, and aspirational identities.
2. Learn how to use the 8-function model to help yourself and clients recognise shadow dynamics that sabotage authentic style expression—and reframe them as strengths. Understand how personas like the Trickster or Critical Parent show up in dressing habits, allowing greater self-compassion, confidence, and empowered self-presentation.
3. Gain tools to interpret style dynamics in personal and professional relationships, using type-informed insights to better support others’ self-expression and identity shifts. By linking type to visual identity, participants can support clients, colleagues, and loved ones in navigating life transitions with empathy, clarity, and respect for individuality.

Presenter Bio
Timing:
Our luminary presenter will be connecting with us live from Melbourne, Australia!
As a result, we'll begin at a much later time than usual:
Saturday Nov 8 at 2 pm PST - 5 pm EST - 10 pm GMT
Sunday Nov 9 at 6 am AWST - 8 am AEST - 9 am AEDT (Melbourne time) - 10 am NZDT
Admission:
🎫 $30 USD for non-members (approximately $46 AUD)
🎁 Free for BAAPT members
🔽 If you're a current BAAPT member, your respective discount should appear in the list below and be automatically applied to your order.
🔗 Once you register, you should immediately receive an email containing a "Join Zoom meeting" link near the bottom.
Once the event begins, click on it to join us. For assistance, please email comments@baapt.org
🎥 Not available at this date and time? This event will be recorded! The recording will be sent to all registrants, 2-4 weeks after the event.
Tickets
General Admission
$30.00
+$0.75 ticket service fee
Sale ended
